Paige Bueckers for LV

Paige Beuckers Neverfull line expansion for Louis Vuitton—Tasked with expanding the Louis Vuitton Neverfull line in collaboration with a brand or entity, I chose to collaborate with one of the biggest names in women's basketball on a tote that passes NBA/WNBA clear bag stadium standards. You can wear this bag to support Paige when she hits the W in 2025.
Also serving as a potential future brand ambassador, Paige would be a great addition to sign after she graduates from college to the fantastic athletes representing LV, like 2023/24 NBA rookie Victor Wembanyama. With the record viewership (14 million) of women's March Madness this year and the most watched WNBA draft (2.45 million) in history, it's prime time for brands to enter into women's basketball while the hype is piping hot.
The dustbag, tote, and clutch collection is complete with a custom monogram print detailing the inspiring text Paige receives before every game—"Be you. Be great." Clear Vinyl walls allow the tote to be brought into most stadiums and allow for pass-through size and material regulation. For more strict stadiums, the small clutch fits an iPhone and a few small items with a clear vinyl wrist strap.