ONsustain- FSF Merchandising Case Study 2024

Tasked with creating a new merchandising strategy, product line, or other ESG (environmental, social, governance) for an existing apparel, footwear, health and wellness, or home goods brand, I expanded On Running's children's line to transition growing children from barefoot-style footwear to the adult line, using sustainable materials and a circular return system. Professors and the Chair of SCAD Fashion Marketing chose my case study to be submitted to the Fashion Scholarship Fund on behalf of the program, making it one of the ten selected from SCAD.