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Lululemon Sweat Through Sport Film
Location
Savannah GA
Role
Co-director
Project type
Fashion Film, Branding
Collaborators
Max Fallenius, Diara Moreno, Marie Oulie
Detailing four active avenues Lululemon makes apparel for, Sweat Through Sport showcases 2-5 looks for each of the four activities, golf, tennis, yoga, and running. The lookbook is categorized by sport, following how Lululemon organizes its website, where you can shop by activity. This film shows the apparel in action.
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