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Rolex Silver Bar Collection Brand Extension

Project type

Fashion Brand Extension

Date

May 2023

Collaborators

Ilaria Pozzali, Alayna Fillimon, Hiya Amin

Full Project PDF

The Rolex Silver Bar Collection is a sophisticated and refined offering with exquisite sterling silver tools and glassware, complemented by a premium Swiss-made absinthe liquor. With a strong commitment to its Swiss heritage, this Rolex extension showcases the country's most popular and unique beverage while maintaining the exceptional craftsmanship synonymous with the brand. This collection elevates the Rolex experience beyond watchmaking and appeals to a discerning, high-end audience.

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